When you’re flicking through your pages of Vogue, Harper’s
Bazaar or Elle you normally come across some jewellery editorials. These are
pages are there to promote jewellery brands from designers or the high street.
Usually the Editorials are styled to enhance
or draw attention to the jewellery, which is understandable as customers will
need to see the pieces. A stylist would normally style the jewellery pieces on
a model or with other props. If the jewellery is styled on a model it is
normally exaggerated as the stylist would use many jewellery pieces to create
the look which would be perfect for an editorial and also helps to promote the jewellery brand.
The stylists job would be to create a look which is contemporary but not over- powering.
Emphasis is normally on how the jewellery pieces are styled and how well they
fit together, so colour and proportions and the brief would normally need to be considered. Have a look at the examples above. These examples are all styled creatively with a theme in mind.
Here is a Chanel AD Campaign which is to promote the Chanel
Brand, but the emphasis is also on the jewellery pieces that are styled to create an Indian inspired look.
Chanel’s
Metier d’Arts Paris-Bombay Collection is styled by the former Paris Vogue
Editor Carine Roitfeld and shot by Karl Lagerfeld.
