Are H&M going Eco-Friendly?

The answer to that is... YES. The High Street retailer has decided to launch a collection inspired by the Red Carpet. Now, this will include evening wear and it will be limited a edition collection which will be part their conscious initiative. The good thing about this collection is that it is Eco-Friendly as most of the dresses are made from sustainable materials like Organic Cotton, Hemp and recycled Polyester. Already, some celebrities like Amanda Segfried and Kirsten Davis have been spotted wearing the collection!

From looking at these dresses they look well- constructed and you can see that bold colours are the chosen colour Palette. You wouldn't think that the dressers are made from Sustainable materials...this will be a Big Hit! Celebrities have been seen wearing the Conscious Collection, and now you can too. It's a blend of affordable glamorous dresses in sustainable materials, so you can't go wrong.This collection is very limited as it will only be available in 100 H&M stores and you can also buy your dress on-line from 12th April 2012 .  It’s good to see that H&M are in tune with creating fashionable clothing with sustainable materials as Eco-Fashion is....the future for fashion. What do you think?